Is your business located on a specific location in order to target the customers of a particular area? If the answer is yes and its not required for your business to target customers globally then setting up a geographic target for your website would be the best option available for you.
What is Geotargeting?
Geotargeting simply means, targeting your website on a specific location. This can be any country of the world where your business might be located. Geotargeting helps Google to present more accurate and more specific results from the same location itself where the user has set up a preference.
|Geotargeting (Image credit:- socialbrite)|
How to Set up a Geographic Target for your Website?
Setting up a geographic target is easy and hardly takes time. Follow the steps given below in order to localize your business for a particular region:-
1- Log in to your webmasters tools.
2- Click on the site where you want to apply the settings.
3- Under the configuration tab, click on settings.
4- Tick the check box “Target users in” under Geographic target and choose your preferred destination.
Wasn’t that easy? But make sure you to read the guidelines mentioned below before you make any such changes.