5 Things Google Gives Priority While Presenting the Results
Quality – The overall quality of the site matters a lot. This includes the quality of content and the trust which the audience holds in the content.
Relevancy – Google always picks the most relevant site out of the lot with respect to the search query.
Frequency – The frequecny with which a brand receives promotion, including links and posting of content, all holds a certain value in the eyes of Google.
Naturality- How natural is the link building process? Is the website using unnatural methods to build links? Naturality with which links are created can make or break a website.
Quantity – The quantity of links and the quantity with which content is created on the site, both holds value.
Link Building Platforms
Content Marketing – The traditional way of marketing which includes article syndication and guest posting.
Social Media – Promoting a website on major social media platforms like Facebook, Google Plus, Twitter, StumbleUpon etc.
Local Niche Sites – Presence of business details in locally relevant websites.
Geo Local Sites – Presence of business details in geo local sites.
Lead Generation Platforms – These are costly but gives good results.