SEO Versus PPC

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Seo stands for search engine optimization while PPC stands for pay per click. Seo helps a site to rank organically in the search engines by adopting various strategies for making a site popular on the World Wide Web. On the other hand, PPC is a paid channel which helps a site to rank inorganically on the search engines. Seo is a long term strategy while PPC gives you instant results and conversions.

The below infographic compares search engine optimization with pay per click.

seo vs ppc
(Infographic credit:- Killerinfographics)
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